5 Star Valet | Luxury Valet Service | Naples & Palm Beach, FL
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5 Star Valet | Luxury Valet Service | Naples & Palm Beach, FL
  • Home
  • About
  • Services
  • Our Promise
  • Clientele
  • Work For Us
  • Contact
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The Five Star Experience

HISTORY OF 5 STAR

Five Star Valet specializes in providing resort style valet parking services for hotels, restaurants, private country clubs and corporate/community events. Our friendly and experienced valet associates will provide a “Five Star” greeting to all guests. You only get one chance to make a first impression at your front door!

Five Star Valet was founded under the premise that excellence leads to success. Company founder, Joey Rock started Five Star Valet in 2003 based on years of parking experience he gained while serving as the Head Doorman at The Ritz-Carlton, Naples. After 15+ years, the company has grown from a single account to currently serving over 60 clients with the assistance of over 200 full-time and part-time valet associates. We will exceed our competition by providing superb levels of service excellence coupled with our high standards related to staff recruitment, training and ongoing valet recertification process. Our corporate office is located at 1415 Panther Lane, Naples, FL 34109.

The Company

Five Star Valet is proudly part of the Hoffmann Family of Companies, a Naples, FL based entity with over 55 operating businesses and 2,000 employees in FL and operations around the world. Five Star joined the family of companies January of 2020 further dedicating it’s services to the highest standards of a national brand.

valet attendants

Five Star Valet employees 200 W2 employees, all of whom receive benefits, 401k and are covered under workman’s comp insurance, thus limiting your exposure to liability. All our valets go through our “Standards of Excellence” training program to ensure they meet or exceed the expectations of your club or business. We can also onboard your existing staff, offering benefits such as healthcare and 401k, ensuring your guests continue to see the same familiar faces when they arrive.

All our valets are professionals whom adhere to strict appearance and grooming standards. The familiar face arrives on time and warmly greets members by name and knows their preferences and vehicles. They are familiar with your facility, membership, culture and ensures the culture and standards of your club or business are maintained.

FIVE STAR EXECUTIVE TEAM

Joey Rock
President

As President of Five Star Valet, Joey serves as the primary contact person for client relationships, site recommendations, cost proposals, program implementation, and account administration. He is also responsible for the quality assurance, and he oversees all training programs. His approach for success includes conducting weekly meetings to motivate our team, coordinating with the managers, and performing on-going client communication. 

 Joey’s business management skills and commitment to our Service Promise have been the basis for Five Star Valet’s business procedures. He puts a high value on people and company culture, he believes that if we take care of our team members, they will take care of those we serve.

ALBERTO CASTELLON
Senior Vice President

Alberto began his career in hospitality in 2003 where he gained experience in the luxury and lifestyle sectors of hotel and residential operations. In 2008 he made a shift into the parking industry and was able to use his formative learning in ways that helped shape the culture and processes for the companies he was a part of. Alberto has headed hospitality teams in the parking industry in several markets within the Southeastern US since 2012. Today he helps Joey by leading in operations, business development, system strategy and people. He is a University of Miami School of Business graduate. His years of experience in hospitality and management are a tremendous asset to Five Star Valet.

LEYNA ROCK
Director of Marketing

Leyna designs, implements, and facilitates the overall marketing and strategic planning programs within 5 Star Valet. Leyna is an additional point of contact for all customer-service related inquiries and assists our President with building client relations and maintaining our client portfolio. Leyna has a strong work ethic and is dedicated to the on-going success and upward movement of 5 Star Valet. She has been in the service industry for more than 15 years and understands the challenges inherent in this business.

MICHEL DEBOLT
Director of Finance

Michel ensures that first class finance and accounting systems support Five Star Valet’s rapid growth. He has 20 years of experience in the international finance and investment markets. As a partner in an international law firm based in London and Hong Kong, Michel helped companies and investors manage the legal aspects of investments in over 25 countries. He also established his own online publishing business, gaining first-hand insight into financial, operational and technical challenges of business growth. With extensive experience as an advisor to investors and businesses in North America, Europe and Asia, Michel brings broad knowledge of finance, accounting, tax and legal matters to the Five Star team.

BRIAN SETTLE
Director of Human Resources

Brian brings over 30 years of human resources expertise to our leadership team. In his role he oversees day to day human resources activities and provides input and guidance in employment and employee related matters. Majoring in Human Resources and Business Management, Brian graduated from Eastern Illinois University in Charleston, Illinois and has served as the head of human resources/chief human resources officer with four healthcare systems and serves a human resources consultant to small and medium sized companies.

Ryan Erhardt
Director of operations

Ryan is responsible for the day-to-day operations of 5 Star Valet. He is deeply involved in the hiring, training and development of our valet staff and assists in exploring and implementing new opportunities for our clients. Ryan began his career with 5 Star as a valet attendant and quickly climbed his way into the leadership of our operations team. With over 8 years in the service industry, his versatile background enables him to ensure that our team continues to provide excellent service.

JANNA MCCLANAHAN
Director of Growth and Development

Janna is responsible for defining and directing Five Star Valet’s strategic growth plan. She leads these efforts by focusing on customer service and satisfaction, maintaining client relationships, implementing operational efficiencies and executing marketing strategies. She brings to Five Star Valet 20 years in the service industry and experience as a business systemization coach.

Edie Paterson
Operations Support Manager

Edie is a bright shining light in the 5 Star Valet corporate office.  She brings almost 10 years of service industry experience to the Five Star Valet team and always brings a polite and professional demeanor.  She is eager to learn and create efficiencies within her work space everyday.  As Operations Support Manager, she implements and plays a lead role in all administrative duties.  Her willingness to support in other areas such as Human Resources, Finance and Hiring are an incredible added value.  She also assists in our Private events and various employee related tasks.  Five Star Valet looks forward to continued growth with Edie on the team! 

Testimonials

Mediterra has partnered with FiveStar for over twelve years, and I can honestly say that the quality of service and level of hospitality each member of their staff provide is next to none. They are always welcoming, professional and make it a point to engage with our Members and their guests at every opportunity. Joey and his team have grown to be a part of the Mediterra family, and we look forward to continuing our relationship with them for many years to come.
Carmen Mauceri | GM/COO
Carmen Mauceri | GM/COOThe Club at Mediterra
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